How it all began
The origin of the brand
Laurence Loiselot Roullier is the founder of the Yumi brand and still runs it today. She worked as a beautician in France for over 20 years. Many years ago, she noticed that many of her clients suffered from product intolerances and allergies.
So she decided to develop a completely new product and treatment concept for eyelashes and eyebrows – at the time still a niche market. Together with a renowned laboratory, they developed a completely new concept.
She simply wanted to develop the best products in the world. The specifications were clear and simple: only the very best natural raw materials, made in France, for a stunning visual effect and with unique nourishing properties. And she succeeded. Today, Yumi Beauty is the world's leading brand for eyelashes and eyebrows.
YUMI LASHES & BROWS
A global leader in professional cosmetics.
And for good reason: On the one hand, the new Yumi Treatment Protocol 3.0 provides Korean lash lifting for beautiful eyes and a breathtaking look. On the other hand, our product range offers far more than just a visual effect.
Our products together form a comprehensive care concept that leads to a lasting improvement in the condition of the eyelashes. Only the finest natural ingredients and sophisticated formulas ensure that our products do not cause allergies or intolerances.
All products are exclusively designed and manufactured in France and are subject to the strictest quality controls. See for yourself.
THE YUMI ACADEMY
Professional training for our partners
At Yumi, we know that even the best products are only as good as the people who use them. People who work with dedication, care, and attention to detail, and who constantly strive for improvement.
For this purpose, we founded the Yumi Academy: to offer you the best possible training on our products and treatment concepts. Because at Yumi, we're not looking for customers: we're looking for partners and brand ambassadors who share our vision and want to offer their customers only the best.
This principle has made Yumi a global success: The best salons in France, the USA, and more than 30 other countries work with our products and concepts. And of course, we are also looking for these partners in Spain.
RESEARCH & DEVELOPMENT
Innovations made in France
In our constant pursuit of improvement, investing in research and development was the logical next step. Following a highly successful collaboration, Yumi acquired a highly specialized development laboratory in southern France.
There, research into new innovations and products is constantly being conducted, particularly in the field of natural active ingredients. New active ingredients and formulations are developed and subjected to comprehensive testing in conjunction with our new treatment concepts.
Because at Yumi, we never rest on our laurels. We always want to improve.
OUR RANGE
Exclusive products for natural and authentic beauty
We never stand still. Following the enormous success of Yumi Lashes & Brows, we set about developing further treatment concepts. Our goal: a comprehensive range of products for natural and authentic beauty. For salons and beauty clinics with the highest standards of quality and service.
We offer an exclusive range of products for complete salon outfitting. Each of our products has been developed and manufactured with our unique care and attention to detail – exclusively in France.
With us, you will find a well-thought-out portfolio of professional salon products, complemented by exclusive products for sale to your customers.